APPLETISER 2007 - "Dolunchtiser" campaign
Campaign objectives
- Drive overall channel volumes on 275ml Appletiser and Red Grapetiser.
- Increase frequency of purchase through consumer value add offering.
- Build the brand's strategic pure pleasure positioning through owning the lunchtime occasion.
Creative execution
There will be a total 34 000 instant 241 dining vouchers to be won via the on pack. The promotion ran on pack on 5,68 million bottles and prizes were redeemed via an SMS mechanic.
- Full SMS platform & instant prize delivery and fulfillment.
- Full campaign management & 'Personal Assistant' service provided to handle all customer enquiries on the client's behalf
- 10 grand prize random draw and prize fulfillment - "Win a lunch at your dream location"
How it all fits together
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